A7III
A7III
SONY

A7III

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Winner of EISA’s Best Camera Award for 2018-2019, this 35mm, full-frame mirrorless camera works well across a broad spectrum of shooting scenarios. A 24.2-megapixel, back-illuminated CMOS sensor and BIONZ X image processor create impressively fast, high-quality images, even in low-light. Get 14-bit raw stills at up to 10 frames per second with full autofocus, and at eight frames per second while using live view. The native ISO range is 100-51,200 and can be expanded to 50-204,800.

Like the Sony α7R III, the α7 III has a 4D autofocus system with 693 phase- detection and 425 contrast detection points. Turn on Flexible Spot Focusing to use multiple focus points when shooting subjects in motion, or use Eye AF or Focus Magnification to capture the tiniest details while shooting portraits. Easily switch between auto and manual focus using the AF on-button or access focus settings with the touchscreen controls. And when using AF/AE tracking at up to 10 frames per second, shooting is silent.

Another high-end feature that comes from the α7R III is the internal five-axis image stabilizer, which nearly eliminates angular, shift, and rotational shake. It offers five stops of correction on any lens, even when the lens has a stabilization system.

The α7 III also excels when it comes to video. Capture UHD 4K video in up to 30 frames per second, or full HD 1080 pixel video at 120 frames per second. The format for both 4K and HD is 100Mbps XAVC S MP4 with 4:2:0 sampling.

Uncompressed 4:2:2 video output is available with an HDMI connection.

Practical concerns such as battery life disappear thanks to this camera’s capacity to take 710 photos on a single charge. Get extra peace of mind on long shoots with dual SD slots, one of which is UHS-II-compatible. A 2.95-inch tilting touchscreen LCD makes composing and reviewing photos easy, even in bright light, but you can also compose images on the 1.3 cm XGA OLED electronic viewfinder. The α7 III is compatible with Sony E-mount lenses and A-mount lenses via the LA-EA3 adaptor.

Weather-proofing, a magnesium alloy construction, and built-in wifi and Bluetooth make this a 1.43-pound powerhouse that will help you to tap into your unlimited creativity.