a FOCUS on
photography + lenses

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About

About The Lens Loft

Welcome to The Lens Loft. 

Our mission is to connect every creative with the best photo and video equipment in the world. 

The Lens Loft is a photography and videography equipment website based in Austin, Texas, servicing the entire United States. 

Founder, Andrew Ferguson, has a passion for photography and cinema. He believes the way that images express emotion, creativity, and the human experience transcends the written word. When looking for a particular lens, his search spanned weeks and every rental site he could find. As a former e-commerce entrepreneur, he saw an opportunity, and as a photographer, he knew it would be fun.