a FOCUS on
photography + lenses

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About The Lens Loft

Welcome to The Lens Loft. 

Our mission is to connect every creative with the best photo and video equipment in the world. 

The Lens Loft is a photography and videography equipment website based in Austin, Texas, servicing the entire United States. 

Founder, Andrew Ferguson, has a passion for photography and cinema. He believes the way that images express emotion, creativity, and the human experience transcends the written word. When looking for a particular lens, his search spanned weeks and every rental site he could find. As a former e-commerce entrepreneur, he saw an opportunity, and as a photographer, he knew it would be fun.